IDEA hero.jpg

IDEA Tool - Web App

This project is under construction. 

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IDEA Tool (v2.0) Web APP


Applied Pavement Technology (APTech)


UI/UX Designer

Project Description: 

APTech produces interactive reports, called IDEAs (Interactive Data Exchange Applications), consisting of roadway and airport pavement evaluation data for federal, state, and local clients. The report combines the use of maps, photographs, charts, graphs, tables, and links, allowing users to identify pavement conditions and needs at specific airports or roadways throughout the state.

Project Goals:  

Create IDEA Version 2.0 tackling the following opportunities:

  • Navigation
  • Responsive
  • Tablet
  • Support Multiple Levels of Data
  • Interactions and Workflows for GIS Map
  • Integrate APTech branding / colors



User Research:

Airport Executives

  • 50 - 60 years old
  • Not very tech savvy
  • Wants:
    • Basic at a glance info (visuals) of current pavement condition
      • Browse the map and see high level feedback
    • How much funding will I need and where should I spend it
      • Not too interested in deep diving into the data

Engineers / Contractors

  • Bullet Point 1
  • Bullet Point 2